Many of us use LinkedIn to become more visible and raise our profile in the relevant marketplace. Potential clients may well 'check us out' prior to a meeting, and LinkedIn is often the first port of call when researching a new business contact after a meeting.
We've all heard the phrase, First Impressions Count, so understand the importance of creating a credible and effective online presence.
Remember to personalise the URL for your LinkedIn profile. Is it still of the form: uk.linkedin.com/pub/your-name/36/876/ba7 with unnecessary characters and digits at the end? If so, check out my two minute video, demonstrating how to produce a neat and tidy, ‘Vanity URL’ which you can proudly display on your profile, business cards, email footer and so on.
Once you're Dressed to Impress online, feel free to share the video with friends and colleagues, to whom it is relevant - because we only get one chance to make a good first impression!